Tag: process

Drawing doesn’t present knowledge. It creates it.

Drawing doesn't present knowledge. It creates it. - hero image

Knowledge is created. And in the process of sketching things, we create it over, and over, and over. We often believe that knowledge exists, and it’s our job to find it, read it, and absorb it. And for most of us, and in most situations, that’s true – we’re not the ones creating the knowledge, we’re the ones learning from it. But in some contexts, we do create new knowledge by contextualizing data, combining data, and looking at data in new ways.
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Think Like a Designer

Think Like a Designer - hero image

Here at Modernist Studio, we create products that solve problems for real people. We also believe in humanizing design, and that requires educating people about the way our process works in a scalable way. It’s doesn’t always come easy, but it’s a process that often transforms the way businesses approach and execute on new ideas. Read more…

Problem Framing, Not Problem Finding

Problem Framing, Not Problem Finding - hero image

We focus too much on problem solving. The goal of research is widely claimed to be about empathy building and understanding so we can identify and solve problems, and that’s not wrong. But it ignores one of the most important parts of research as an input for design strategy. Research helps produce a problem frame.
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Changing Behavior

Changing Behavior - hero image

We’re stubborn creatures. Our behaviors – good and bad – are hard to change. This can be frustrating for those of us in the business of offering people new products and services; “if they would just use this, their lives would be so much better!”
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The User is Not Like Me

The User is Not Like Me

When I went to graduate school, my professor drilled a simple statement into my head: “The user is not like me.” This was a reminder that, when I design things, the people we are designing for have different wants, needs, desires, and characteristics than I do.
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The hidden skill: thinking in systems

The Hidden Skill - thinking in systems

Design started as an aesthetic activity. Industrial designers were frequently called upon to “do the plastics” and wrap components in a pretty shell. But even before the design thinking madness took over, designers have been advancing their purview and perspective, and exploring more and more of design problems and opportunities.
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