Video Series: What is Design Research?

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Video Series: What is Design Research?

Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.

In this introduction to design research, Jon Kolko—expert designer, strategist, educator, author, founder of , and COO here at —shares case study examples, discusses predictions versus provocations (and which approach is the most successful), and teaches how to implement user-centered research methods including think-aloud testing, diary studies, post cards, and user timelines.

Watch the video below.

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Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.

And if you missed it, watch the first video in this series, an