Understanding your audience is essential to design valuable products and services.
We've helped educational leaders like Houghton Mifflin Harcourt, University of Texas, and Microsoft identify student and teacher needs to build products that better serve them.
While working with University of Texas to create MapMyPath - a digital solution that helps students transition from community college to university - we uncovered unexpected user needs.
At Modernist, we craft custom research methods that go beyond typical focus groups, to help clients learn truths about their users.
By truly understanding these user needs, your organization can build empathy, improve retention, and grow trust—strengthening the emotional connection with your business, product, or brand.
Impactful design is fueled by keen strategy steeped in meaningful research.