Creating New Knowledge with Design

Design strategist and experience designers working together on a new idea

Creating New Knowledge with Design

We often believe that knowledge simply exists, and it’s our job to find it, read it, and absorb it. In most situations, that’s true—we’re not the ones creating the knowledge, we’re the ones learning from it. But in some contexts we create new knowledge by contextualizing and combining data in order to see it in new ways. In design, this synthesis is achieved through the process of iterative sketching—visualizing things with incremental shifts and changes, in a repeated process.
Within professional design there are three foundational steps along the process of creating new knowledge: craft, critique, and persuasion.

The Importance of Craft at All Levels

Drawing, either with a pencil and paper or in whatever medium the designer is working in, produces an initial artifact. This craft of execution during the iterative process is a way of creating new possibilities. These possibilities hold new information, subsequently producing new knowledge.

Professional designer shows the three steps for creating knowledge: craft, critique, and persuasion
Sketches for product design show interaction screens
Knowledge and the Design Critique Process

Learning happens experientially.​

A blank page on a typewriter for new knowledge to be created through storytelling
Persuasion Through Storytelling
Design as Knowledge Generation

Design breaks the frame and doing so brings the impossible to life.